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All about personal finance, financial literacy and financial wellness: improving your financial situation now, and so you are on track for your future.

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A red coffee cup sitting on the side of a napkin that has the acronym SMART Goal Setting written on it
Set Clear Financial Goals: Define Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Financial Objectives achieving financial stability achieving financial success budgeting and goal setting financial goal framework financial goal setting goal-setting strategies personal finance goals setting achievable goals setting financial goals smart financial goals time-bound financial goals young people Mar 16, 2025

When it comes to achieving financial success, many of us know that having clear goals is essential. But it’s not just about setting goals—it’s about setting the right kinds of goals. Goals that inspir...

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Why Financial Education for People is Urgent—and How You Can Future-Proof Your Older Teen's Finances #financial freedom #financial wellness abundance budgeting investing money for young people saving young people Sep 16, 2024

As the UK navigates turbulent economic times, young people are stepping into adulthood unprepared for the financial challenges they’ll face. A study by the Money Advice Service revealed that 67% of yo...

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Meet Sarah
Sarah McCalden

Sarah McCalden

Coach, Mentor, Trainer, Author

I’m Sarah, an award-winning coach, mentor and trainer in personal development and money matters. I’ve had a very unusual and colourful life. I’ve lived on 3 different continents, I’ve recovered from a life-threatening drug addiction, I’ve run marathons and ultramarathons, become a multiple six figure earner, learnt about investing, become an international best-selling author, and had lots of ups and downs along the way. I’ve learned so much through my own personal experiences, as well choosing to train with the best mentors. What I really do is help people to improve their self esteem and self image in order to be more successful, whatever that means to them, and to help them make, earn and keep more money through success education and learning about the power of our minds. I’ve come to know that what we think really matters. What we think determines what actions we do or do not take, which affects EVERYTHING - all the results in our lives.

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