Privacy Policy
Effective Date: 28.6.26
Last Updated: 28.6.26
At McCalden Worrell Industries Ltd, we are committed to protecting your privacy and handling your personal information responsibly, transparently and securely.
Whether you are visiting our website, joining one of our workshops, becoming a member of the Financial Wellbeing Club, attending the Financial Wellbeing Hour, downloading a free resource or working with us through coaching or mentoring, we want you to understand what information we collect, why we collect it and how we use it.
We only collect information that is necessary to provide our services, improve your experience and meet our legal obligations. We never sell your personal information to third parties.
Please read this Privacy Policy carefully. By using our website or engaging with our services, you acknowledge that you have read and understood this policy.
1. Who We Are
This website is operated by McCalden Worrell Industries Ltd.
Our services include:
- Financial wellbeing education
- Coaching and mentoring
- Online memberships
- Workshops and webinars
- Retreats and live events
- Digital courses
- Free educational resources
- Community groups
If you have any questions about this Privacy Policy or how we process your personal information, you can contact us at:
Email: [email protected]
2. The Information We Collect
Depending on how you interact with us, we may collect the following information.
Information you provide
This may include:
- Your name
- Email address
- Telephone number
- Billing address
- Payment details (processed securely by our payment providers)
- Information you provide when completing forms
- Survey responses
- Coaching questionnaires
- Goal-setting exercises
- Messages sent by email or social media
- Information shared during workshops, coaching sessions or community discussions
Information collected automatically
When you visit our website we may automatically collect information such as:
- IP address
- Browser type
- Device information
- Pages viewed
- Time spent on pages
- Website navigation
- Referring website
- General location information based on IP address
This information helps us improve our website and understand how visitors use it.
Cookies and similar technologies
Our website uses cookies and similar technologies to improve your experience, remember your preferences and help us understand website performance.
Further information can be found in our Cookie Policy.
3. How We Collect Your Information
We collect information when you:
- Visit our website
- Complete a contact form
- Download a free resource
- Join our mailing list
- Register for an event
- Purchase a course or membership
- Book a coaching session
- Book a workshop or retreat
- Complete surveys or questionnaires
- Attend Zoom sessions
- Participate in our online communities
- Contact us by email or social media
4. How We Use Your Information
We use your information to:
- Deliver our coaching, mentoring and educational services
- Manage your membership
- Process payments
- Provide customer support
- Send information about services you have requested
- Send newsletters and educational content (where you have given consent or where we have a lawful basis to do so)
- Improve our website and services
- Monitor website performance
- Understand what content is most useful to our audience
- Meet our legal and financial obligations
- Protect our business from fraud or misuse
We only use your information where there is a lawful basis for doing so.
5. Our Lawful Basis for Processing
Under UK data protection law, we rely on one or more of the following lawful bases:
Consent
Where you have given us permission, such as subscribing to our newsletter.
You may withdraw your consent at any time.
Contract
Where processing is necessary to provide services you have purchased or requested.
Legitimate Interests
We may process your information where it is necessary for the legitimate interests of our business, provided those interests do not override your rights and freedoms.
Examples include:
- Improving our services
- Responding to enquiries
- Preventing fraud
- Understanding website performance
- Managing customer relationships
Legal Obligation
Where we are required to retain or disclose information to comply with legal obligations, including accounting and taxation requirements.
6. Marketing Communications
If you subscribe to receive emails from us, we may send you:
- Educational content
- Newsletters
- Event invitations
- Workshop announcements
- Membership updates
- Information about products and services that may be relevant to you
Our email communications are managed through Kajabi.
Every marketing email includes an unsubscribe link, and you can opt out at any time.
Unsubscribing from marketing emails will not affect essential service emails relating to products or services you have purchased.
7. Payments
Payments made through our website are processed securely using trusted payment providers, including Kajabi Payments and Stripe.
We do not store your full payment card details on our systems.
Payment providers process your information in accordance with their own privacy policies and security standards.
8. Memberships, Courses and Events
When you join one of our memberships, courses, workshops or retreats, we may collect information necessary to provide those services.
This may include:
- Attendance records
- Course progress
- Community participation
- Coaching questionnaires
- Feedback
- Communications relating to your participation
This information helps us provide an effective learning experience and improve future programmes.
9. Zoom Sessions and Recordings
Some workshops, webinars, coaching sessions and community calls are delivered using Zoom.
Many group sessions are recorded so they can be made available to members who are unable to attend live.
By participating in these sessions, you acknowledge that:
- your name may be visible to other participants;
- if your camera or microphone is enabled, your image and voice may be included in the recording;
- comments made in the Zoom chat may also be included in the recording.
If you prefer not to appear in a recording, you may choose to keep your camera and microphone switched off and avoid contributing verbally or through the chat.
Recordings are made available only to authorised participants or members and are not publicly shared unless we have obtained your separate permission.
10. Testimonials, Reviews and Photographs
We love hearing about the positive impact our work has had.
If you provide a testimonial, review or success story, we may ask for your permission to publish it on our website, social media or marketing materials.
Where practical, we will seek your consent before using your name, photograph or identifiable information.
You may withdraw your permission at any time by contacting us.
11. AI Tools
From time to time, we may use trusted artificial intelligence (AI) tools to help us work more efficiently. These tools may assist with tasks such as drafting written content, organising information, summarising notes, improving educational materials and supporting our administrative processes.
We do not intentionally use confidential or special category personal information within AI tools unless it is necessary, lawful and appropriate safeguards are in place.
All decisions relating to coaching, mentoring and customer service remain subject to human oversight.
12. Sharing Your Information
We only share your personal information where it is necessary to provide our services, operate our business or where we are legally required to do so.
This may include trusted third-party providers who assist us with:
- Website hosting
- Email communications
- Payment processing
- Appointment scheduling
- Video conferencing
- Website analytics
- Accounting and bookkeeping
- Professional legal or regulatory advice
These providers process your information only on our behalf and in accordance with applicable data protection legislation.
We do not sell, rent or trade your personal information to third parties.
13. International Transfers
Some of the service providers we use may process information outside the United Kingdom.
Where this happens, we take appropriate steps to ensure your personal information continues to receive an appropriate level of protection in accordance with UK data protection law.
These safeguards may include adequacy regulations, approved contractual clauses or other lawful transfer mechanisms.
14. How Long We Keep Your Information
We keep personal information only for as long as necessary to fulfil the purposes for which it was collected, including meeting our legal, regulatory, accounting and business obligations.
Examples include:
- Financial records are generally retained for a minimum of seven years.
- Enquiries that do not become clients may be retained for up to 24 months.
- Marketing information is retained until you unsubscribe or ask us to remove your details.
- Membership and programme records may be retained while you remain an active member and for a reasonable period afterwards.
- Coaching records may be retained where reasonably necessary to provide ongoing services, respond to enquiries or resolve any disputes.
When information is no longer required, it is securely deleted or anonymised.
15. Your Rights
Under UK data protection law, you have the right to:
- Request access to the personal information we hold about you.
- Request that inaccurate or incomplete information is corrected.
- Request that your personal information is erased in certain circumstances.
- Request that the processing of your information is restricted.
- Object to certain types of processing.
- Request a copy of your personal information in a portable format where applicable.
- Withdraw your consent where processing is based on consent.
If you wish to exercise any of these rights, please contact us using the details below.
To protect your privacy, we may ask you to verify your identity before responding to your request.
16. Data Protection Complaints
We are committed to handling any concerns about your personal information fairly, promptly and transparently.
If you have a concern about how we have collected, used or stored your personal information, we encourage you to contact us in the first instance so that we have the opportunity to investigate and resolve the matter.
Please contact us by email at:
When making a complaint, please provide as much detail as possible so that we can investigate your concerns thoroughly.
We aim to acknowledge your complaint within five working days and to provide a full response within 30 days, wherever possible. If we need more time to investigate your complaint, we will let you know and keep you informed of our progress.
If, after receiving our response, you remain dissatisfied, you have the right to raise your concerns with the Information Commissioner's Office (ICO).
Further information about your rights and how to make a complaint can be found on the ICO's website.
17. Confidentiality
Many people who engage with our coaching, workshops, memberships and events choose to share personal experiences relating to their finances, wellbeing, relationships and life circumstances.
We treat the information you share with respect and confidentiality.
However, please be aware that information shared during group coaching sessions, workshops, memberships, webinars, WhatsApp communities or other community discussions may be seen or heard by other participants. While we encourage everyone to respect each other's privacy and confidentiality, we cannot guarantee the actions of other participants.
We therefore encourage you to share only what you feel comfortable discussing within a group setting.
18. Cookies and Analytics
Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors use our website.
We currently use services including:
- Google Analytics to understand website performance and visitor behaviour.
- The Meta Pixel to help measure the effectiveness of our advertising and improve the relevance of future marketing.
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can manage or delete cookies through your browser settings at any time, although doing so may affect certain features of our website.
Please refer to our Cookie Policy for more detailed information.
19. Keeping Your Information Secure
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
We use reputable service providers, including Kajabi, Stripe and Zoom, who maintain their own security measures to help protect your information.
While no online system can ever be completely secure, we continually review our procedures and work with trusted providers to help safeguard your personal information.
20. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any websites you visit.
21. Children's Privacy
Our services are primarily intended for adults.
We do not knowingly collect personal information from children without the appropriate consent. If you believe a child has provided us with personal information without the necessary permission, please contact us so that we can investigate and, where appropriate, remove the information.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations or best practice.
The most recent version will always be published on this website together with the date it was last updated.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.
23. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us.
McCalden Worrell Industries Ltd
Website: www.sarahmccalden.com
Email: [email protected]
Registered Office: Woodlands Park Villas, NE13 6PR
If, after contacting us, you remain dissatisfied with how we have handled your personal information, you may also contact the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights and data protection law.
Thank you for placing your trust in us. We believe that trust is earned, and respecting your privacy and safeguarding your personal information is an important part of the relationship we build with every member of our community.