Everyone has a unique financial journey. No matter where you are in that journey, a great money mindset and relationship with money can help you reach your goals and create more freedom in your life.


I'm Sarah McCalden

A passionate mum to two sons teenage sons, who is on her dream journey through life. I am most content when I am outdoors or talking with my children. I also love hanging out online with the women in my community. They mean the world to me and I am so grateful to have them in my life. 

I've learned a lot about money over the last 6 years of my life, since becoming a full time entrepreneur. I've learned that mostly, it's my thinking rather than anything outside of me, that contributes to my experience of money, my experience of life, and my journey toward financial freedom. I love to help people just like you along your journey to financial freedom. I’ll show you how to master you mind so that you can build wealth and become financially free.

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My Story

I always knew I was meant for more. Getting clean and sober was my initial catalyst for change back in 2007. I have had several more "moments" since then that have been pivotal in my journey to financial freedom. 

10 years later, in 2017, although I had transformed my life on many levels - I'd had a family, I'd run marathons and ultra marathons, I'd moved countries - I was successful in many ways, but there was still a part of me that didn't believe I was able to earn a lot of money because I didn't feel like I was worth it. I still felt, on some level, less important and less deserving than other people. But 2017 was the beginning of my change. 

"I have been working with Sarah in the Money Club for 2 years. The education and training she provides is first class, and expert speakers and guests with special skills and knowledge add to the learning. Sarah is professional and a true leader with integrity, taking us to where we want to be.

- Debbie Roach

"These (Sacred Money Archetypes) classes have truly given me so many valuable insights into all my skills and strengths that I just haven't been able to properly see until now. If you need some direction and inspiration, sign up for the next course with Sarah and let her help you draw out all those things that love to stay hidden."

- Fiona Stolze

"The workshops I've done in our group have been gentle, humourous, safe, welcoming, encouraging and powerful. My money mindset continues to expand and I am soooooo grateful. She loves what she does and shares the joys so openly, with giggles and grace and inclusivity. Thank you Sarah. X"

- Abigail Siwan

And then this happened...

I remember my brother coming to visit and we were out for a walk one summer evening. We were talking about our family. Why do the men in our family earn so much more than the women? I didn't think I was immune to societal norms, but I thought, why should I settle for being paid so little? And what's the god damn difference between me and Richard Branson?! And how can I become more like him?

Well the first thing that popped into my mind was that he wasn't earning by the hour or through an annual salary. That was a bit of a lightbulb moment for me, and it also through algorythm magic led me to finding a network marketing company that over 2 and a half year period earned me a tidy multi six figure sum.

The ending there was the beginning of truly stepping out of my comfort zone into a business all of my own making, helping women on their journey to financial freedom and success, however they define that, and I have continued to grow and evolve as a person and in my business ever since.