FOR ORGANISATIONS

Financial wellbeing workshops, programmes and keynote presentations that create lasting change.

Financial wellbeing has become one of the biggest challenges facing individuals, workplaces and communities today.

When people feel overwhelmed by money, it affects far more than their bank balance. It influences confidence, wellbeing, relationships, decision-making, productivity and performance. Whether someone is worried about rising living costs, planning for the future or simply trying to feel more in control of their finances, financial wellbeing has a profound impact on every area of life.

That's why my work goes beyond financial education.

I help people understand not only what to do, but how to create the habits, behaviours and identity that lead to lasting financial wellbeing. My approach combines practical financial education with personal development and behavioural change, helping people create meaningful change that lasts long after the workshop has ended.

Whether you're looking for an engaging keynote speaker, an interactive workshop or a longer-term programme, I'd love to help.

To arrange an initial conversation, please email me at [email protected].

Who I Work With

Employers

Support your employees to build greater financial confidence, reduce financial stress and improve overall wellbeing.

Universities & Colleges

Equip students with the confidence, habits and knowledge they need to make better financial decisions throughout life.

Membership Organisations

Deliver engaging workshops that provide lasting value for your members and strengthen your community.

Charities & Community Organisations

Support individuals and families to create stronger financial futures through practical, engaging learning experiences.

Conferences & Events

Thought-provoking keynote presentations and experiential workshops that inspire action, encourage reflection and leave audiences motivated to create positive change.

Small Businesses

Programmes designed to help business owners create more consistent income, stronger financial foundations and sustainable growth.

Keynote Presentations

Inspiring, thought-provoking presentations that encourage people to think differently about money, wellbeing and the choices they make every day.

Perfect for conferences, wellbeing events, leadership programmes and away days.

Interactive Workshops

Practical, engaging sessions combining discussion, reflection and action.

Available online or in person.

Participants leave with practical strategies they can begin implementing immediately.

Multi-Session Programmes

Meaningful behavioural change takes time.

These programmes provide ongoing support and accountability over several weeks or months, helping participants build confidence, healthier financial habits and lasting momentum.

Bespoke Programmes

Every organisation is unique.

Together we'll design a workshop or programme that supports your objectives and creates the greatest possible impact for your audience.

POPULAR TOPICS

💷 Financial Wellbeing Foundations

🧠 Financial Wellbeing & Identity

🌱 Building Better Financial Habits

📊 Creating Financial Confidence

💬 The Psychology of Money

🎯 Purpose, Vision & Goals

🛡️ Creating Financial Resilience

🎓 Financial Wellbeing for Students

🏢 Financial Wellbeing in the Workplace

✨ Living Your Most Fully Expressed Life

Don't see exactly what you're looking for? Every workshop can be tailored to your organisation's needs.

Carrie Ann Booth

Thank you for being a speaker at our recent Full STEAM Ahead conference.

It's fantastic to see the impact you had and the impression you made on those who attended.

Thank you for your support in making the conference such a success.

Richard Hart

I can highly recommend Sarah's Master Your Money in 30 Days programme. It has generated fantastic interaction within the Freedom Families community, and it's clear that it has really encouraged people to reflect on and rethink their relationship with money. Thank you so much for bringing this programme to our members, Sarah.

Abigail Siwan

Working with Sarah has completely changed the way I think about money. I feel confident talking about money now, where I used to feel anxious, and I've started making decisions I never would have made before, including investing in myself and negotiating with my workplace to support my development. Sarah has created a safe, supportive community where I've been able to reflect, grow and build a much healthier relationship with money. I genuinely love being part of it.

My Approach

Financial wellbeing isn't really about money.

It's about choice.

Most people don't simply want more money. They want what money makes possible. They want greater confidence, more security, less stress and the freedom to make decisions that align with the life they want to create.

That's why my work sits at the intersection of financial wellbeing, identity, behaviour change and personal development.

Rather than focusing solely on information, I help people bridge the gap between knowing what to do and consistently taking action. Because lasting financial wellbeing isn't created through motivation alone. It's created through small, intentional decisions repeated over time.

My aim is always the same: to help people create greater confidence, security and choice so they can live their most fully expressed life.

About Sarah

I'm Sarah McCalden, The Financial Wellbeing and Identity Expert.

Since 2018, I've helped people create more confidence, choice and freedom in their financial lives. I've seen people change the way they think about money, improve the decisions they make and create futures that feel far more secure, intentional and aligned with what matters most to them.

Earlier in life, I experienced addiction and the deep sense of unworthiness that often comes with it. Rebuilding my life required changing my habits, my decisions and my beliefs about what was possible. That experience continues to shape the way I support others today.

Alongside my work with individuals and organisations, I'm committed to ensuring my work is grounded in both practical experience and evidence. In 2025, I initiated a research project with Newcastle University to explore the factors that influence financial wellbeing. The insights from that work continue to inform my approach, alongside my years of experience supporting people to create greater confidence, security and choice in their financial lives.

Let's Start the Conversation

Every organisation is different, which is why I take the time to understand your objectives before recommending the most appropriate workshop or programme.

Whether you're looking for a keynote speaker, a one-off workshop or a longer-term programme, I'd love to hear more about your organisation and the people you support.

Please email me at [email protected] to arrange an informal conversation about how we could work together.

To help me understand what you're looking for, it would be helpful if you could include:

• The name of your organisation

• The type of event or programme you're considering

• Whether you're looking for an online or in-person session

• Your preferred dates (if known)

• Approximately how many people you'd like to attend

I look forward to hearing from you.