FOR ORGANISATIONS
Financial wellbeing workshops, programmes and keynote presentations that create lasting change.
Financial wellbeing workshops, programmes and keynote presentations that create lasting change.
Financial wellbeing affects far more than money.
When people are worried about their finances, the impact is felt across every area of life. Confidence declines. Decision-making becomes more reactive. Stress increases. Relationships suffer. At work, financial worries can affect wellbeing, engagement, productivity and performance. At university, they can influence confidence, focus and future opportunities. Within charities and communities, financial stress can prevent people from reaching their full potential.
Most financial education focuses on information alone.
But information rarely creates lasting change.
People don't simply need to know what to do. They need support to build the habits, behaviours and confidence that help them consistently make better financial decisions.
That's where my work is different.
I combine practical financial education with behavioural change, identity and personal development to help people create meaningful, lasting financial wellbeing.
Whether you're looking for a keynote speaker, an interactive workshop or a longer-term programme, my aim is always the same: to help people create greater financial confidence, security and choice so they can live and work with greater confidence, purpose and freedom.
To arrange an initial conversation, please email me at [email protected].
Why organisations choose to work with Sarah
Financial wellbeing is no longer simply a personal issue. It's a workplace issue, an education issue and a community issue.
Organisations choose to work with me because my sessions go beyond teaching financial information. They help people think differently, make better decisions and develop the habits that lead to lasting change.
Participants leave with practical strategies they can begin using immediately, increased confidence in their financial future and a clearer understanding of the small decisions that create long-term financial wellbeing.
Every workshop is practical, engaging and tailored to the needs of your audience. Whether I'm working with employees, students, business owners or community groups, my goal is to create an experience that is thought-provoking, actionable and genuinely transformational.
Who I Work With
Employers
Help employees reduce financial stress, improve financial confidence and develop healthier financial habits that support greater wellbeing, engagement and performance.
Universities & Colleges
Prepare students with the confidence, habits and financial knowledge they'll use throughout their lives, helping them make better decisions long after graduation.
Membership Organisations
Deliver engaging workshops that provide lasting value for your members and strengthen your community.
Charities & Community Organisations
Equip the people you support with practical financial skills, increased confidence and healthier financial habits that create lasting change.
Conferences & Events
Thought-provoking keynote presentations and experiential workshops that inspire action, encourage reflection and leave audiences motivated to create positive change.
Small Businesses
Programmes designed to help business owners create more consistent income, stronger financial foundations and sustainable growth.
Keynote Presentations
Inspiring, thought-provoking presentations that encourage people to think differently about money, wellbeing and the choices they make every day.
Perfect for conferences, wellbeing events, leadership programmes and away days.
Interactive Workshops
Practical, engaging sessions combining discussion, reflection and action.
Available online or in person.
Participants leave with practical strategies they can begin implementing immediately.
Multi-Session Programmes
Meaningful behavioural change takes time.
These programmes provide ongoing support and accountability over several weeks or months, helping participants build confidence, healthier financial habits and lasting momentum.
Bespoke Programmes
Every organisation is unique.
Together we'll design a workshop or programme that supports your objectives and creates the greatest possible impact for your audience.
POPULAR TOPICS
💷 Financial Wellbeing Foundations
🧠 Financial Wellbeing & Identity
🌱 Building Better Financial Habits
📊 Creating Financial Confidence
💬 The Psychology of Money
🎯 Purpose, Vision & Goals
🛡️ Creating Financial Resilience
🎓 Financial Wellbeing for Students
🏢 Financial Wellbeing in the Workplace
✨ Living Your Most Fully Expressed Life
Don't see exactly what you're looking for? Every workshop can be tailored to your organisation's needs.
What Changes After the Workshop
The most meaningful outcomes aren't simply what people learn. They're what they begin doing differently afterwards.
Participants often leave with:
• Greater confidence in making financial decisions.
• A clearer understanding of the habits that support long-term financial wellbeing.
• Practical actions they can begin implementing immediately.
• A healthier, more intentional relationship with money.
• Reduced financial stress and greater confidence about the future.
• Increased motivation to follow through on financial goals they may have been putting off.
• A greater sense of personal responsibility and belief that positive change is possible.
Every audience is different, but my aim is always the same: to create practical, engaging experiences that encourage reflection, inspire action and lead to lasting behavioural change.
Carrie Ann Booth
Thank you for being a speaker at our recent Full STEAM Ahead conference.
It's fantastic to see the impact you had and the impression you made on those who attended.
Thank you for your support in making the conference such a success.
Richard Hart
I can highly recommend Sarah's Master Your Money in 30 Days programme. It has generated fantastic interaction within the Freedom Families community, and it's clear that it has really encouraged people to reflect on and rethink their relationship with money. Thank you so much for bringing this programme to our members, Sarah.
Abigail Siwan
Working with Sarah has completely changed the way I think about money. I feel confident talking about money now, where I used to feel anxious, and I've started making decisions I never would have made before, including investing in myself and negotiating with my workplace to support my development. Sarah has created a safe, supportive community where I've been able to reflect, grow and build a much healthier relationship with money. I genuinely love being part of it.
My Approach
Financial wellbeing isn't really about money.
It's about choice.
Most people don't simply want more money. They want what money makes possible. They want greater confidence, more security, less stress and the freedom to make decisions that align with the life they want to create.
That's why my work sits at the intersection of financial wellbeing, identity, behaviour change and personal development.
Rather than focusing solely on information, I help people bridge the gap between knowing what to do and consistently taking action. Because lasting financial wellbeing isn't created through motivation alone. It's created through small, intentional decisions repeated over time.
My aim is always the same: to help people create greater confidence, security and choice so they can live their most fully expressed life.
About Sarah
I'm Sarah McCalden, The Financial Wellbeing and Identity Expert.
Since 2018, I've helped people create more confidence, choice and freedom in their financial lives. I've seen people change the way they think about money, improve the decisions they make and create futures that feel far more secure, intentional and aligned with what matters most to them.
Earlier in life, I experienced addiction and the deep sense of unworthiness that often comes with it. Rebuilding my life required changing my habits, my decisions and my beliefs about what was possible. That experience continues to shape the way I support others today.
Alongside my work with individuals and organisations, I'm committed to ensuring my work is grounded in both practical experience and evidence. In 2025, I initiated a research project with Newcastle University to explore the factors that influence financial wellbeing. The insights from that work continue to inform my approach, alongside my years of experience supporting people to create greater confidence, security and choice in their financial lives.
Let's Start the Conversation
Every organisation is different, which is why I take the time to understand your objectives before recommending the most appropriate workshop or programme.
Whether you're looking for a keynote speaker, a one-off workshop or a longer-term programme, I'd love to hear more about your organisation and the people you support.
Please email me at [email protected] to arrange an informal conversation about how we could work together.
To help me understand what you're looking for, it would be helpful if you could include:
• The name of your organisation
• The type of event or programme you're considering
• Whether you're looking for an online or in-person session
• Your preferred dates (if known)
• Approximately how many people you'd like to attend
I look forward to hearing from you.
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