What is a Money Move? 

A Money Move is an intentional action that can create or move a commercial opportunity in your business.

Some days you'll start conversations. On others you'll follow up with someone who has shown an interest, reconnect with a previous customer, make an offer, ask for a referral, look for an opportunity with an existing customer or put yourself and your work in front of somebody new.

We'll look at the opportunities you already have as well as creating new ones. We'll look at your numbers too, because knowing how much money you've made is only useful if you can use that information to decide what to do next. You'll calculate the gap between the income you've generated and the income you want to create, connect that gap to what you can actually sell, and then take an income-producing action rather than simply analysing the numbers.

Throughout the 30 days, we'll work across your whole business rather than assuming that more money always requires more leads. That means paying attention to current customers, previous customers, warm opportunities, people who are already engaging with you and the new relationships you're building. Your next opportunity may be considerably closer than you think.

I created this because I had to get better at it too 

Last year, I realised there was an area of my own business I wasn't comfortable with. I hardly ever sold in the DMs. I could create content, teach, talk about my work and run my business, but I wasn't consistently having the one-to-one conversations that build relationships and can eventually lead to business.

I recognised that this wasn't something I could continue avoiding. If I wanted to grow my business, I needed to become more comfortable starting conversations, following up, getting to know people, understanding what they wanted and making an offer when I genuinely believed I could help.

I started doing it consistently. I became much more comfortable with it, and I've been successful in doing it. I also realised I'm certainly not the only business owner who knows they need to have these conversations but finds actually doing it uncomfortable.

Daily Money Moves grew out of that experience. I wanted to create something that gets us out of just knowing what we should be doing and into the habit of taking the actions that can actually create opportunities.

Sometimes the opportunity is obvious. The next move isn't.

You may already know that there's an opportunity in front of you. A conversation that could go somewhere. A previous client worth reconnecting with. Someone who has expressed an interest but hasn't made a decision. A relationship that could lead to a collaboration, introduction or new audience. An existing customer who could benefit from something else you offer.

The judgement comes in knowing what to do next.

Do you follow up now or give the conversation some space? Make the offer or ask another question? Suggest a collaboration? Ask for the introduction? Reopen a conversation that's been quiet for six months? Sometimes the difference between an opportunity moving forward and disappearing is simply being willing to make the next move.

That's one of the reasons Daily Money Moves is live.

As you work through the 30 days, you can bring your real situations into the group. Tell me what's happening, what you think the opportunity might be and what you're considering doing next. If there's a message involved, show me what you're thinking of sending. I'll help you think through the situation and decide how you want to move it forward.

I'll also give you examples and language you can adapt when useful. Previous participants have told me how valuable this was, particularly when they knew they wanted to act but were hesitating over how to approach the conversation.

You won't be practising with fictional scenarios or collecting scripts for some hypothetical point in the future. We'll be working with the customers, conversations, relationships and commercial opportunities that are actually in front of you while we're together.

Selling doesn't have to feel like this 

We've probably all experienced the message from someone who appears to be genuinely interested in us, only to discover a few messages later that the entire conversation was simply their route into a sales pitch. I don't like receiving those messages either. 

That experience can make us reluctant to start conversations ourselves. We don't want someone thinking we're only talking to them because we want to sell them something, so sometimes we avoid having the conversation altogether.

Building relationships isn't about treating every person you meet as a prospect. Some people will become customers. Some might become referral partners, collaborators or people who simply become part of your wider business network. Some conversations won't lead anywhere commercially at all.

The aim is to become better at recognising when there is a genuine fit and being willing to move the conversation forward when there is. That means understanding what somebody actually wants and needs before deciding whether your offer is relevant to them.

Selling becomes very different when you're not trying to manoeuvre someone towards something they don't want. You're listening, paying attention and, when what you sell genuinely connects with what they've told you they want, giving them an opportunity to buy.

There are opportunities to make more money across your whole business

Making more money can absolutely mean getting in front of new people. During Daily Money Moves, we'll look at ways to increase your visibility, start new conversations, reach new audiences, generate leads and bring more potential customers into your world.

We'll also make sure you're paying attention to the opportunities you've already created.

That means looking at your existing customers, previous customers, people who have enquired, warm prospects, referrals, conversations that are already happening and people who are already engaging with your work.

Different relationships create different Money Moves. You might put yourself in front of a completely new audience one day and start conversations with people who've never heard of you before. Another day you might reconnect with a previous customer, follow up with someone who expressed an interest, ask for a referral, make an offer to an existing customer or explore an opportunity with somebody already in your network.

The aim is to create new opportunities while making much more of the opportunities already around you.

Over the 30 days, I want you looking across your whole business and asking: where could the next customer, sale, referral, collaboration or income opportunity come from, and what can I do today to create it or move it forward?

What could 30 days of Money Moves do for your business?

Daily Money Moves is about making more money from your business by doing more of the things that create it.

I can't tell you exactly how much money you'll make during the 30 days. I don't know what you sell, what you charge, what opportunities are already available to you or how many of the Money Moves you'll actually make.

What I can do is give you 30 days of deliberate action designed to create more opportunities, generate more sales and make more money from the business you've already built.

You'll start new conversations and follow up on existing ones. You'll reconnect with previous customers, make offers, ask for referrals and look for opportunities to generate more income from the customers you already have. You'll increase your visibility, get in front of new audiences, generate new leads, explore collaborations and create opportunities that don't exist today.

I'll also share some of the Money Moves I use myself when I want to create business rather than wait for it. Some will be incredibly simple. Others will get you thinking differently about your offers, your expertise, your customers, your relationships, your audience and the opportunities available to you.

Some of the Money Moves you make could result in money during the 30 days. Others may start something that turns into money later. A conversation could become a customer. A follow-up could revive an opportunity you'd assumed was gone. An introduction could open a door. A collaboration could put you in front of hundreds of new people. An existing customer could buy something else from you.

You won't know in advance which Money Move will create which result. That's why you make the moves.

By the end of the 30 days, I want you to have more conversations happening, more opportunities in motion, more offers made and more chances for people to buy from you than you have today. I also want you to know far more about the actions that actually create customers, sales and income in your business, so you can keep making those Money Moves long after the 30 days are over.

Daily Money Moves is for people who are prepared to make the moves 

This is designed for people who already have a business. You need something to sell and enough of a business ecosystem for us to work with. That might include current customers, previous customers, prospects, enquiries, contacts, followers, an audience or people who already know something about what you do.

You don't need a huge audience or a business that's already making enormous amounts of money. You do need to be willing to act.

Every day, I'll give you a Money Move. Your job is to make it.

You won't have to execute everything perfectly, and there will almost certainly be actions that feel more natural to you than others. There may also be days when the Money Move asks you to do something you've been avoiding because it makes you uncomfortable.

That's part of the experience.

If you know you're someone who tends to buy things, read them, save them and never implement them, Daily Money Moves probably isn't the right choice for you. If you're looking for something you can quietly consume from the sidelines, this isn't that either.

Daily Money Moves is for the business owner who's prepared to spend 30 days actually doing things differently.

What you'll get during the 30 days 

Every day, you'll receive one specific Money Move with the context and practical guidance you need to take action. The moves cover the different parts of creating income in a business, from meeting and talking to new people through to nurturing relationships, following up, making offers and paying attention to existing customers and opportunities.

You'll also have access to me in the group while you're implementing the Money Moves. If you're stuck on what to say, unsure whether somebody is ready for an offer or wondering how to handle a follow-up, you can bring the situation into the group and ask for my feedback.

“I usually give up after 1 (folllow up)… puts things in perspective!” 

— Anouska

You'll be doing this alongside other business owners who are taking the same daily action, and you'll be encouraged to share what you've done and what happened as a result.

Towards the end of the 30 days, we'll bring everything together into your Income Momentum Map. You'll identify the activities that are creating conversations, opportunities, customers and income in your business, decide which ones deserve more of your attention and protect time to continue doing them. 

You'll track both the actions you're taking and what those actions actually produce, because activity alone isn't the goal. The purpose is to understand which Money Moves are creating meaningful movement in your business so you can do more of what works.

Daily Money Moves

30 days. 30 Money Moves. More opportunities for business in your business.

For 30 days, I'll give you one deliberate Money Move every day to help you create a new commercial opportunity or move an existing one forward.

You'll have the daily Money Moves, my guidance and feedback when you need help making them, and a community of business owners doing the work alongside you.

By the end of the 30 days, I want you to have more conversations happening, more opportunities in motion and a much clearer understanding of the actions that create customers and income in your business.

We start 1 October

Investment: $297 USD £227 GBP

You need an existing business and something to sell. You don't need a huge audience. You do need to be prepared to make the moves.