FREE LIVE MASTERCLASS
From Knowing to Growing
You're Already Doing a Lot in Your Business. But Are You Doing Enough of What Actually Grows It?
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If you're busy running your business but still want more income, more opportunities and more freedom, the answer may not be another strategy or another list of things to do.
You may already know far more than you're consistently putting into practice.
In this free live masterclass, you'll identify the three actions that could make the biggest difference to your business over the next six months, uncover what's been stopping you from doing them consistently, and decide where to focus your time and attention next.
Six months from now, your business could look very different. Let's make sure it does.
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Tuesday 15th September | 11AM UK | Live on Zoom
 You don’t need another 47 things to add to your list.
Perhaps you're creating content but not making enough offers. You're meeting people but not following up. Client work keeps you so busy that growing the business gets pushed aside. You know you need to make a decision, look at the numbers or focus on the offer that's already working, but somehow something else always takes priority.
Or perhaps you're simply doing so many different things that you're no longer sure which ones are actually creating results.
The answer isn't necessarily to work harder.
It's to get much more deliberate about what deserves your attention.
You'll leave with your own Six-Month Business Momentum Map
By the end of the masterclass, you'll have identified:
The outcome you want to create — what do you genuinely want to be different six months from now?
Your three Momentum Actions — the three things that could make the biggest difference to your income, opportunities and growth.
Your knowing-doing gap — what's stopping you from doing those things as consistently as you could?
Your first 5% shift — one practical change you can start making straight away.
No enormous action plan. No information for the sake of information.
You'll leave knowing what deserves your attention next.
Why this masterclass is different
I'm Sarah McCalden, and much of my work is centred around a question that fascinates me:
Why can we know what would create a result and still not consistently do it?
I've experienced this across my own life — from running marathons and ultramarathons to exponentially increasing my income — and I've spent years exploring financial wellbeing, behaviour, decision-making and what helps people create lasting change.
In 2025, I also initiated a research project with Newcastle University exploring the factors that influence financial wellbeing.
I've become far less interested in giving people more things they should do and much more interested in helping them turn what they already know into deliberate, consistent action.
That's what we'll apply to your business in From Knowing to Growing.
What could another six months create?
Six months are going to pass anyway.
If you want to spend yours becoming more intentional about where you're taking your business, what you're doing to get there and how you turn more of your effort into income, opportunity and growth, I'd love you to join me.
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From Knowing to Growing
Tuesday 15th September
11AMÂ UK
Live on Zoom
Free to attend