FREE LIVE MASTERCLASS

From Knowing to Growing

You're Already Doing a Lot in Your Business. But Are You Doing Enough of What Actually Grows It?

 You don’t need another 47 things to add to your list.

You’re already working, serving clients, marketing, learning, making decisions and doing your best to move your business forward. The more useful question might be: how much of what you’re doing is directly contributing to the business you actually want to create?

In this free live masterclass, you’ll step back from the day-to-day and identify what could create the greatest momentum in your business over the next six months, what’s getting in the way of doing those things consistently, and where your time and attention could make the biggest difference.

You’ll leave with your own Six-Month Business Momentum Map and a much clearer idea of what to focus on next.

Join the Financial Wellbeing Hour

Tuesdays at 8pm UK time
Live on Zoom
Free to attend

What could your business look like six months from now?

Six months can change a great deal in a business.

You could be generating more consistent income. Working with more of the clients you want. Making offers more confidently. Creating better opportunities. Paying yourself more consistently. Working fewer hours. Or simply feeling that you’re running your business deliberately rather than constantly responding to whatever needs your attention next.

The question is: what needs to happen between now and then to make that more likely?

That’s what we’re going to work out together.

You’ll create your own Six-Month Business Momentum Map

During this practical, interactive masterclass, you’ll identify:

The outcome you actually want to create.
Get clear about what you want to be different in your business six months from now—and why it matters to you.

Your three Momentum Actions.
Identify the small number of actions that could make the biggest difference to your income, opportunities and growth.

Your knowing-doing gap.
Explore why the things we know matter are so often the very things that get postponed, avoided or crowded out by everything else.

Your first 5% shift.
Choose one practical change you can begin making immediately to create greater momentum.

This isn’t about leaving with another enormous list of things you should be doing.

It’s about getting much clearer about the right things for your business—and becoming more intentional about actually doing them.

Does this sound familiar?

You’re good at what you do and you care enormously about your business. You’re taking action, learning and trying different things, but sometimes you wonder whether all that activity is translating into the income, opportunities or freedom you actually want.

Perhaps you already know you need to make more offers, follow up more consistently, create more sales conversations, focus on an existing offer, look at your numbers or make a decision you’ve been putting off.

The problem isn’t necessarily knowing what to do.

It’s turning what you know into consistent action.

If you want to become more deliberate about what the next six months create, From Knowing to Growing is for you.

Why I’m teaching this

I’m Sarah McCalden, and I’ve become fascinated by the gap between knowing what creates a result and consistently doing what it takes to create it.

It’s a gap I’ve encountered across very different areas of my own life. I’ve made significant personal changes, run marathons and ultramarathons, substantially increased my own income and built businesses. Since 2018, my professional work has increasingly focused on financial wellbeing, behaviour and the decisions that shape the results we create.

In 2025, I also initiated a research project with Newcastle University exploring the factors that influence financial wellbeing.

These experiences have reinforced something I believe matters enormously in business:

More information isn’t always the answer.

Sometimes the greatest opportunity is to get clearer about what matters, understand what’s getting in the way and become much more consistent about turning the things we already know into action.

That’s exactly what we’ll explore together in this masterclass.

Six months are going to pass anyway.

The question is what you’d like your business to have created by then.

Come and spend this masterclass getting clear about where you want to go, the three actions that could create the greatest momentum, and what needs to change to help you follow through.

From Knowing to Growing

Monday 14th September
11AM UK
Live on Zoom
Free to attend