What is a Money Move? 

A Money Move is an intentional action that can create or move a commercial opportunity in your business.

Some days you'll start conversations. On others you'll follow up with someone who has shown an interest, reconnect with a previous customer, make an offer, ask for a referral, look for an opportunity with an existing customer or put yourself and your work in front of somebody new.

We'll look at the opportunities you already have as well as creating new ones. We'll look at your numbers too, because knowing how much money you've made is only useful if you can use that information to decide what to do next. You'll calculate the gap between the income you've generated and the income you want to create, connect that gap to what you can actually sell, and then take an income-producing action rather than simply analysing the numbers.

Throughout the 30 days, we'll work across your whole business rather than assuming that more money always requires more leads. That means paying attention to current customers, previous customers, warm opportunities, people who are already engaging with you and the new relationships you're building. Your next opportunity may be considerably closer than you think.

I created this because I had to get better at it too 

Last year, I realised there was an area of my own business I wasn't comfortable with. I hardly ever sold in the DMs. I could create content, teach, talk about my work and run my business, but I wasn't consistently having the one-to-one conversations that build relationships and can eventually lead to business.

I had to recognise that this wasn't something I could continue avoiding. If I wanted to grow my business, I needed to become more comfortable starting conversations, following up, getting to know people, understanding what they wanted and making an offer when I genuinely believed I could help.

I started doing it consistently. I became much more comfortable with it, and I've been successful in doing it. I also realised I'm certainly not the only business owner who knows they need to have these conversations but finds actually doing it uncomfortable.

Daily Money Moves grew out of that experience. I wanted to create something that gets us out of just knowing what we should be doing and into the habit of taking the actions that can actually create opportunities.

What happens when you know what you need to do, but you don't know what to say? 

Sometimes you know that you should follow up, but you don't know how to do it without sounding as though you're chasing the sale. You can see that a conversation could naturally lead to your offer, but you don't know how to make the transition. Someone has stopped responding and you're unsure whether to contact them again. You want to ask for a referral or reconnect with a previous customer, but every version of the message you write feels awkward.

One of the participants described the Money Moves as very practical and doable and specifically talked about how useful the example messages were because sometimes not knowing how to word the message is the very thing that stops us from acting.

That's why Daily Money Moves is live.

If you're working on that day's Money Move and you're not sure what to do, bring it into the group. You can show me the message you're thinking of sending, tell me what has happened in the conversation or explain the opportunity you're trying to move forward. I'll look at the context and give you my thoughts on what your next move could be.

You won't be working through fictional sales exercises or collecting scripts to use at some point in the future. You'll be working with the actual conversations, customers and opportunities that exist in your business now.

Selling doesn't have to feel like this 

We've probably all experienced the message from someone who appears to be genuinely interested in us, only to discover a few messages later that the entire conversation was simply their route into a sales pitch. I don't like receiving those messages either. 

That experience can make us reluctant to start conversations ourselves. We don't want someone thinking we're only talking to them because we want to sell them something, so sometimes we avoid having the conversation altogether.

Building relationships isn't about treating every person you meet as a prospect. Some people will become customers. Some might become referral partners, collaborators or people who simply become part of your wider business network. Some conversations won't lead anywhere commercially at all.

The aim is to become better at recognising when there is a genuine fit and being willing to move the conversation forward when there is. That means understanding what somebody actually wants and needs before deciding whether your offer is relevant to them.

Selling becomes very different when you're not trying to manoeuvre someone towards something they don't want. You're listening, paying attention and, when what you sell genuinely connects with what they've told you they want, giving them an opportunity to buy.

You may already have more opportunities than you think 

It can be tempting to assume that making more money requires finding more people. More followers, more leads, more visibility, more networking and more strangers discovering your business. 

Daily Money Moves starts closer to home. We'll look at the people who already have a relationship with your business: your existing customers, previous customers, people who have enquired, referrals, conversations that are already happening and people who are already engaging with your work. From there, we'll work outwards towards the newer relationships you're building.

The action you take will depend on the relationship you already have. An existing customer may be ready for a relevant next offer. A previous customer may be ready to hear from you again. Someone who has already expressed an interest may need a thoughtful follow-up. Someone who has only recently discovered you may simply be ready for a conversation.

The important thing is to pay attention to the opportunities you've already created as well as continuing to create new ones.

What could happen over 30 days? 

I'm not going to promise that you'll make a particular amount of money during Daily Money Moves. I don't know what you sell, what you charge, what opportunities are currently available to you or how many of the Money Moves you'll actually make. 

What I can do is give you 30 days of deliberate commercial action. You'll start conversations, follow up, reconnect with people, make offers, ask for referrals, increase your visibility, pay attention to your customers, look for opportunities and become much more aware of what actually creates movement in your business.

The point isn't simply to complete 30 different activities. I want you to start noticing what happens because you take them. Which actions create conversations? Which produce enquiries? Which lead to referrals or introductions? Which bring previous customers back? Which move somebody closer to buying? Which actually result in income?

By the end of the 30 days, you'll have much more evidence about the Money Moves that matter in your particular business. You'll identify the actions producing the strongest results and decide which ones deserve to become part of the way you continue working after Daily Money Moves ends.

Daily Money Moves is for people who are prepared to make the moves 

This is designed for people who already have a business. You need something to sell and enough of a business ecosystem for us to work with. That might include current customers, previous customers, prospects, enquiries, contacts, followers, an audience or people who already know something about what you do.

You don't need a huge audience or a business that's already making enormous amounts of money. You do need to be willing to act.

Every day, I'll give you a Money Move. Your job is to make it.

You won't have to execute everything perfectly, and there will almost certainly be actions that feel more natural to you than others. There may also be days when the Money Move asks you to do something you've been avoiding because it makes you uncomfortable.

That's part of the experience.

If you know you're someone who tends to buy things, read them, save them and never implement them, Daily Money Moves probably isn't the right choice for you. If you're looking for something you can quietly consume from the sidelines, this isn't that either.

Daily Money Moves is for the business owner who's prepared to spend 30 days actually doing things differently.

What you'll get during the 30 days 

Every day, you'll receive one specific Money Move with the context and practical guidance you need to take action. The moves cover the different parts of creating income in a business, from meeting and talking to new people through to nurturing relationships, following up, making offers and paying attention to existing customers and opportunities.

You'll also have access to me in the group while you're implementing the Money Moves. If you're stuck on what to say, unsure whether somebody is ready for an offer or wondering how to handle a follow-up, you can bring the situation into the group and ask for my feedback.

“I usually give up after 1 (folllow up)… puts things in perspective!” 

— Anouska

You'll be doing this alongside other business owners who are taking the same daily action, and you'll be encouraged to share what you've done and what happened as a result.

Towards the end of the 30 days, we'll bring everything together into your Income Momentum Map. You'll identify the activities that are creating conversations, opportunities, customers and income in your business, decide which ones deserve more of your attention and protect time to continue doing them. 

You'll track both the actions you're taking and what those actions actually produce, because activity alone isn't the goal. The purpose is to understand which Money Moves are creating meaningful movement in your business so you can do more of what works.

Daily Money Moves 

30 days. 30 Money Moves. One deliberate action every day to create or move a commercial opportunity in your business.

The investment for the 30-day live experience is $297.

Start date: October 1, 2026

You are the salesperson in your own business 

You don't have to call yourself a salesperson. You don't need to become a sales expert, memorise closing techniques or turn every conversation into an opportunity to pitch something.

You do need to become comfortable helping people buy from you.

If it's your business, nobody else can build all of the relationships for you, have all of the conversations for you, follow up every opportunity for you or make every offer for you. At some point, you have to be willing to ask, invite, follow up and let people know how you can help them.

That's what I want us to practise for 30 days.

I'll give you the Money Move. When you're unsure how to execute it, you can ask for my feedback. You'll take the action and pay attention to what happens.

Thirty days later, I want you to know far more about how your own business creates opportunities and income because you've actually spent a month creating them.

30 days. 30 Money Moves.

$297.