Make More Money. Make Better Decisions. Create a Stronger Financial Future.
The Financial Wellbeing Club for ambitious, entrepreneurial women who want to create more income and a stronger financial future.
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You work hard. You have ideas. You're willing to take action.
But perhaps you want the work you're putting in to translate into stronger financial results.
Maybe your business isn't yet generating the consistent income you want. Maybe you're earning money but know you could be making more intentional decisions with it. Or perhaps you have plans and ambitions that keep getting pushed aside by whatever feels most urgent today.
You've probably already read the books, listened to the podcasts and learned plenty about what you should be doing.
You don't necessarily need more information.
You need to turn what you already know into consistent decisions and action.
That's what we do inside the Financial Wellbeing Club.
For Ā£47 a month, you'll become part of a community of ambitious, entrepreneurial women who are committed to creating more income, making better financial decisions and intentionally building lives with more freedom, choice and possibility.
Because your financial future won't change by chance.
It changes with the Money Moves you make today.
You Know a Lot. But Are You Consistently Acting On It?
Perhaps some of this feels familiar.
You have a business, side business or idea that you want to generate more income from.
You're doing plenty, but you're not always sure you're focusing on the things that will make the biggest financial difference.
You know you need to make the offer, follow up, review your prices, launch the thing, have the conversation or make the decision ā but somehow it keeps getting postponed.
You have ideas you genuinely want to pursue, but the demands of everyday life keep taking priority.
You find yourself returning to financial habits or behaviours you've already decided you want to change.
You want your business and income to properly support the life you're trying to create.
And you don't want to look back 12 months from now and realise you're still having the same conversations with yourself.
You probably don't need more information.
What you need is to turn what you already know into consistent decisions and action.
That's where the Financial Wellbeing Club comes in.
Join the Club
Start Making Your Money Moves
One of the ideas at the heart of the Financial Wellbeing Club is simple:
Your financial future is shaped by the moves you make today.
A Money Move is an intentional action that strengthens your financial position or moves you towards greater income, opportunity, security or freedom.
If you run a business, that might mean:
- Making an offer instead of endlessly perfecting it.
- Following up with potential customers.
- Reviewing or increasing your prices.
- Creating and selling the product you've been thinking about for months.
- Reconnecting with previous customers.
- Creating new income opportunities.
- Making a business decision you've been putting off.
- Becoming more intentional about paying yourself and what happens to the money your business creates.
Your Money Moves will be personal to you.
For one woman, the most important move might be increasing her prices.
For another, it might be finally putting an idea out into the world and getting paid for it.
For someone else, it could be making a decision about her business, career, home or future that she's been going round in circles about for months.
The Financial Wellbeing Club gives you a regular place to step away from the noise, think intentionally about what matters and then do something about it.
Good intentions don't create financial progress on their own.
Decisions and actions do.
Real Women. Real Decisions. Real Progress.
I used to be a chronic under-pricer. Since joining the Club, I've increased the price of my writing community and my editing services, learned to pay myself first, and become much more confident and in control when making financial decisions.
Karen Sanders
Writer & Editor
Because of Sarah's mentoring, I made two massive decisions in one week and I'm now really excited about my future. Those decisions have given me clarity about the direction I need to head instead of going round in circles.
Bronny Sibley
Artists + Sculptor
I went from avoiding money matters to becoming a more responsible, creative and resilient person. Sarah gave me the encouragement andĀ practical next steps to turn my plans into action.
HĆ¼lya KoƧak Dede,Ā Founder,Ā Think Art Life
Iāve loved working with Sarah over the last couple of years, but since joining the Financial Wellbeing Club, Iāve had that extra push to actually take action. Iāve finally started making money from something Iād previously only talked about doing.
Nicky Hobson
Founder, The Lazy BĀ”TĀ¢Hā¬$ Guide to Biohacking
What Happens Inside the Financial Wellbeing Club?
The Club brings together financial wellbeing, personal development, income generation and consistent action.
Because creating a stronger financial future isn't only about earning more.
It's about becoming better at creating money, making decisions about money and using it intentionally to create the life you want.
Each month, you'll have four ways to keep moving forward.
Financial Wellbeing Workshop
A practical monthly workshop to help you strengthen your financial confidence, challenge your current thinking and make more intentional decisions about your money and your future.
We'll explore the ideas, habits and behaviours that influence financial wellbeing ā and, most importantly, how you can apply them in your own life.
The objective isn't simply to leave knowing something new.
It's to leave knowing what you're going to do next.
Business Growth Lab
If you have a business ā or you're actively building one ā the Business Growth Lab is where we focus specifically on creating a financially healthier business.
We'll explore practical ways to:
- Create more consistent income.
- Make more offers and create more opportunities.
- Strengthen your confidence around selling.
- Review your pricing.
- Turn ideas and expertise into income.
- Become more intentional about the financial decisions you make as a business owner.
You don't have to be running a huge company.
You might already have an established business. You might be self-employed. Or perhaps you're building something alongside employment and want it to become a much more significant source of income.
What matters is that you want your business to work financially.
Ideas Into Action
Personal development transformed my own financial future because it changed the way I thought ā and that changed the decisions I made.
Ideas Into Action brings that principle into the Club.
Together, we'll explore a short section from a carefully chosen book, discuss the ideas and, most importantly, ask:
What are you going to do differently because of this?
You don't need to read the whole book before you come.
There's no pressure to attend every week or keep up with a reading schedule. Each session stands on its own.
Because this isn't a book club built around consuming more information.
It's about turning good ideas into action.
Community Conversations
Sometimes the thing that moves you forward isn't another lesson.
It's having the right conversation.
Community Conversations give you space to ask questions, celebrate wins, work through challenges and learn from women who are intentionally creating stronger financial futures of their own.
You'll also have access to our private WhatsApp community for support, accountability and encouragement between sessions, plus recordings of every workshop and session.
This Isn't Just About āMoney Mindsetā
How you think about money matters.
But thinking differently without doing differently doesn't change very much.
The Financial Wellbeing Club brings together the thinking, decisions and actions that create genuine financial progress.
Some of my work is informed by research I commissioned with researchers at Newcastle University into women's financial behaviour and financial wellbeing.
That research sits alongside timeless principles of personal development, entrepreneurship and my own experience of building a business generating almost a quarter of a million dollars in annual turnover ā and subsequently experiencing what it takes to rebuild a business.
Over the years, I've become increasingly convinced that our financial futures aren't created by one perfect decision.
They're shaped by the decisions we make repeatedly.
What we earn.
What we charge.
What we do with our ideas.
The opportunities we pursue.
The conversations we're willing to have.
What we do with the money we create.
The actions we take when nobody is making us take them.
And the standards we establish for our future.
That's why the Financial Wellbeing Club isn't simply a place to learn about money.
It's a place to become more intentional about creating it, directing it and using it to build the life you want.
Is the Financial Wellbeing Club for You?
The Financial Wellbeing Club is suited to ambitious, entrepreneurial women who want to take greater ownership of their financial future.
You might already have an established business and want it to become financially stronger.
You might be growing a fledgling business alongside employment and want it to become a meaningful ā or eventually your primary ā source of income.
You might be self-employed and want to become more commercially confident.
You might have an idea or product that you're ready to turn into income.
Or perhaps you simply have an entrepreneurial outlook: you want to create opportunities for yourself rather than waiting for them to appear.
You don't need to have everything figured out.
You simply need to want to move forward.
You might recognise yourself in thoughts like:
āI want the work I'm putting in to translate into stronger financial results.ā
āI want my business to generate more consistent income.ā
āI've got ideas. I want to get much better at turning them into income.ā
āI'm an action taker, but I want to make sure I'm taking the actions that actually move me forward.ā
āThere are behaviours I keep returning to that I want to change.ā
āI want to become a more astute business owner and make better financial decisions.ā
āI want my income to give me greater freedom and choice.ā
āI want to be much further ahead financially this time next year.ā
If those are the kinds of conversations you're having with yourself, you'll feel at home here.
A Community of Women Who Want to Move Forward
The people we spend time with influence the conversations we have, the opportunities we notice, the decisions we make and what we believe is possible.
That's why community is such an important part of the Financial Wellbeing Club.
You'll meet women at different stages of their journeys.
Some run businesses.
Some are self-employed.
Some are building something alongside employment.
Some are thinking seriously about what they want their next chapter to look like.
What connects us isn't a job title or a particular level of income.
It's direction.
We're learning.
We're growing.
We're making decisions.
We're taking action.
We're creating opportunities.
And we're becoming increasingly intentional about the financial futures we're creating.
Being a member of the Financial Wellbeing Club has been so rewarding. I have a coach at my side to prompt me into action, alongside other women who genuinely want one another to succeed.
Sue Flotow
Hypnotherapist
Working with Sarah has helped me change the way I think about money and gain clarity in both my life and my business. Sometimes other people can see more clearly what we need than we can ourselves, and that's exactly what I've found in this community.
Helen Watkins
Founder, Vital Energy Therapies
Join the Financial Wellbeing Club
It's very easy for the decisions that could change our future to get pushed to another day.
When things calm down.
When there's more time.
When the business is bigger.
When you feel more confident.
When you've worked out exactly what to do.
But another option is to start making your Money Moves now.
Inside the Financial Wellbeing Club, you'll have the guidance, ideas, accountability and community to help you:
- Create more income and opportunity.
- Make more intentional financial and business decisions.
- Turn ideas into action.
- Strengthen your financial confidence.
- Focus your energy on the actions that can move you forward.
- Become more intentional about the future you're creating.
- Surround yourself with entrepreneurial women who want to grow too.
And if you're growing a business and reach the point where you want more personalised coaching and strategic support, the Business Momentum Mastermind provides a natural next step.
Ā£47 per month
or
Ā£470 per year
Two months free when you choose the annual membership.
Make your next Money Move.
Join the Financial Wellbeing Club and start intentionally creating a future with more income, confidence, freedom and choice.
Because your financial future won't change by chance.
It changes one intentional decision ā and one Money Move ā at a time.
FEATURED IN:
Meet Your Host
Hi, I'm Sarah McCalden.
I'm a financial wellbeing educator, entrepreneur and certified Success Principles Trainer, and I believe our future is created one intentional decision at a time.
My life hasn't followed a straight line.
I've experienced seasons of poor decisions, uncertainty and having to completely rebuild my life.
I've also built a business that generated almost a quarter of a million dollars in annual turnover, and I've experienced what it's like to have to rebuild a business from the ground up.
Those experiences taught me something that has shaped everything I do today.
Our financial future isn't created by chance.
It's created through the decisions we make every day.
The way we think.
The habits we develop.
The conversations we have.
The opportunities we notice.
The actions we take.
And, ultimately, what we choose to do next.
When I discovered personal development, it transformed the way I thought about myself, my future and what was possible.
It didn't just change my life personally; it completely changed the way I approached business.
As my thinking changed, so did my decisions, my confidence and, ultimately, my results.
That's why my work brings together financial wellbeing, personal development and entrepreneurship.
I don't believe these are separate conversations.
The way we think influences the decisions we make.
Those decisions influence the actions we take.
And those actions shape our businesses, our finances and the quality of the lives we create.
To deepen my understanding of what contributes to long-term financial wellbeing, I commissioned research with Newcastle University into women's financial behaviour.
That research continues to inform my work, alongside many years of supporting people to build greater confidence, make better decisions and create more intentional lives.
The Financial Wellbeing Club is the community I wish I'd had throughout my own journey.
A place to keep learning.
To challenge my thinking.
To make decisions.
To take action.
And to surround myself with people who genuinely wanted to grow.
If that sounds like the kind of community you've been looking for, I'd love to welcome you.
Join the Financial Wellbeing Club today.
What do you mean by financial wellbeing?
Do I need to own a business to join?
I'm an entrepreneur. Will there be business-specific support?
What's the difference between the Financial Wellbeing Club and the Business Momentum Mastermind?
Do I need to attend every session live?
What if I'm just getting started?
Can I cancel my membership?
Create a Financially Healthy FutureāOne Intentional Decision at a Time
Every decision you make today is shaping your future.
The question is, are those decisions taking you where you truly want to go?
The Financial Wellbeing Club gives you the time, space and support to step back from the demands of everyday life, think more intentionally and make decisions that move you closer to the future you want to create.
Each month, you'll learn practical strategies, explore thought-provoking ideas, connect with a supportive community and take meaningful action towards greater financial wellbeing, freedom, choice and possibility.
If you're an entrepreneur, you'll also have the opportunity to strengthen your business through the Business Growth Lab and, when the time is right, progress into the Business Momentum Mastermind for more personalised coaching and support.
If this feels like the kind of community you've been looking for, I'd love to welcome you.
Join the Financial Wellbeing Club today.
Ā£47 per month or Ā£470 per year (equivalent to two months free).
Because your financial future won't change by chance.
It will change one intentional decision at a time.
Join the Club